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October 15, 2018
Global Handwashing Day!

The Medallion Theater at
Sickweather’s Nerve Center in Kansas City
300 E. 39th St.
Kansas City, MO 64111

On Global Handwashing Day, Sickweather’s 1st Annual Cold Cough Flu Conference will assemble expert speakers and panel discussions on the impact of cold & flu season on a variety of industries including pharma, advertising, smart cities and more! Developers, scientists and marketers alike will have the unique opportunity to learn interdisciplinary best practices for implementing Sickweather’s API, data and forecasts. Event will kick-off with Sickweather sharing their earliest predictions and guidance for the ‘18/‘19 flu season. Each registered attendee will receive a free Sickweather t-shirt, a copy of Jeff Fromm's Marketing to Gen Z, complimentary flu shot, and enter to win a new Fitbit smartwatch and Fitbark pet activity monitor!


8:30 - 9am: On-site Yoga with ExhaleKC

8:30 - 9:30am: Registration & Continental Breakfast

9:30 - 10am: Flu Forecast Press Conference

10 - 11am: Jeff Fromm - Keynote

– 10 min break –

11:10am - 12:10pm: Panel Discussion
Freakidemiology: Comorbidities, Correlations and Confounders

  • Matthew Biggerstaff, MPH, ScD - Centers for Disease Control and Prevention
  • Wayne Carter, DVM, PhD, DACVIM - BioNexus KC
  • Eleanor Lisbon MD, MPH, CPI - IQVIA
  • Caterina Scoglio, PHD - Kansas State University
  • Nisha Sarveswaran - Ambience Data

12:10 - 1:10pm: Networking Lunch

1:10 - 2:10pm: Panel Discussion
Consumer & HCP Marketing: Best Practices, Benchmarks and Compliance

  • Marla Dalton, PE, CAE - National Foundation for Infectious Diseases
  • Rachel Heafield, MPH - Vinfen
  • Bill Mason - VML
  • Tricia Savio - InTouch Solutions

– 10 min break –

2:20 - 3:20pm: Panel Discussion
Listening to Patients & Engaging Populations: Smart Cities, Population Health and Patient Recruitment

  • Sarah Martin, PhD, MPP, MPH - KC Health Department
  • Steve Penrod - Mycroft AI
  • Peyton Reaves - WellVia Solutions
  • Yasmine (Guinn) Simmons - True Diabetes Care
  • Kristen Valdes - b.well Connected Health

3:20 - 3:30pm: Closing Remarks

3:30 - 4:30pm: Free Flu Shots at On-site Flu Clinic

4:30 - 6pm: Networking Happy Hour (Sundry patio)

Meet the Speakers

Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor.

Laurel Edelman

Laurel is the Chief Revenue Officer of Sickweather with diverse experience in the healthcare sector; bridging pharma, biotech, device manufacturers and government. She has been instrumental in expanding the use of novel healthcare data assets in public health, including influenza surveillance for a key federal agency. Laurel is published in the areas of influenza and RSV surveillance systems, and she is accredited for developing strategic blueprints to guide leading life sciences companies in developing business practices, policies, and technology solutions. She previously led business development for IMS Government Solutions leveraging healthcare data and informatics to assist Government decision makers in civilian healthcare policy, research, and operations.

Eleanor Lisbon MD, MPH, CPI

Dr. Eleanor Lisbon is a graduate of Howard University; she received both her Bachelor of Science and Medical Doctor degrees from Howard. She completed her residency in Family Medicine at KUMC in 1993 and received her Master’s in Public Health from KUMC Department of Preventive Medicine in 2007. Her work has been published in the New England Journal of Medicine, Perspectives in Sexual and Reproductive Health, Clinical Pharmacokinetics, and Family Medicine. She is currently on the Board of Trustees of the National Medical Association and the owner of ExhaleKC (a physician led wellness studio that is housed in Plexpod Westport Commons).

Rachel Heafield, MPH

Rachel Heafield has a background both in communications and health research. After receiving her Masters in Public Health at Boston University School of Public Health, she worked in the fields of HIV/AIDS and Oncology as a research assistant at Boston Medical Center and Dana Farber Cancer Institute. Rachel then worked in communications at many organizations including Parent/Professional Advocacy League and WalkBoston. She currently works at the nonprofit and leading mental health services provider Vinfen as a Senior Communication Specialist and Graphic Designer.

Peyton Reaves

Peyton Reaves serves as the Chief Technology Officer of the national telemedicine company WellVia, responsible for overseeing technology efforts and strategic development. His career has been largely focused on various healthcare organizations, serving as Software Engineer, Project Manager, and other key Executive Leadership roles. He is driven by a passion for technology that can impact patients, providers and healthcare organizations for the better. He continues to find new ways to improve patient care using technology to its maximum potential.

Yasmine (Guinn) Simmons

Yasmine Simmons is a nurse practitioner, public speaker and business owner with six years of experience in the field of medicine. She is the founder of True Diabetes Care, offering evidence-based weight loss programs that provide an impeccable amount of support. Yasmine received her Masters of Nursing from the University of Missouri-Kansas City in 2012. She specializes in nursing, preventative care, medical care and adult health nursing in the Lee Summit, MO, area.

Kristen Valdes

Kristen is the Founder and CEO of b.well Connected Health - a platform that puts the consumer at the center of their healthcare. Most recently, Kristen was the VP of Government Claims and XLHealth at United Healthcare. Prior to her role at United, Kristen ran Operations and Technology for one of the first private Medicare plans in our country focused on the chronically ill and underserved, Care Improvement Plus. In her role, Kristen helped to stand up the core operations and technology of the health plan and scaled it to 12 operating states prior to its acquisition by United Health Group in late 2010 for a record $2.4 billion.

Nisha Sarveswaran

Nisha is a trained aerospace engineer with proven ability to develop complex project solutions in data analysis, optimization, and hardware/software systems, she used her skills to notice a major gap in the marketplace. She started Ambience Data, an air monitoring system that provides quick access to accurate data about the air quality within a local area, to help make air quality data useful and accessible.

Sarah Martin, PhD, MPP, MPH

Dr. Sarah Martin is a Deputy Director at the City of Kansas City, MO Health Department where she supports Government Relations, Communications, Marketing, Policy, Performance Management and Data Analysis. Her team focuses on integration of health into social policy making, working across department and sectors to improve health equity. Dr. Martin is also an adjunct professor of Health Services Research at the Henry W. Bloch School of Management, a Gubernatorial appointee to the State Board of Healing Arts and a board member of the Maternal Child Health Coalition and the Missouri Budget Project. Dr. Martin received her PhD in public policy from the Goldman School of Public Policy at the University of California, Berkeley. She also received a Master of Public Policy and a Master of Public Health degree from UC Berkeley and a Bachelor of Arts in Political Science and Art History from California State University, Bakersfield.

Tricia Savio

Tricia has been working in the media industry for seven years, four of those specialized in the pharmaceutical and healthcare vertical at Intouch Solutions. She leads their trading desk, INSIGHT Media Marketplace. INSIGHT provides strategy and execution for both HCP and consumer programmatic campaigns with a focus in data-driven approach, brand safety and transparency. She is also an avid supporter of clean hands and a germ-free lifestyle!

Wayne Carter, DVM, PhD, DACVIM

Wayne Carter is the President and Chief Executive Officer of BioNexus KC. Prior to joining BioNexus KC, Dr. Carter was the Vice President of Global Research at Hill’s Pet Nutrition in Topeka, Kansas, where he led nutrigenomics research for new product discoveries and commercialization. Dr. Carter also worked for Pfizer Human Health in Groton, CT for 11 years and was an Executive Director of Global Clinical Technology. In that role, he led the company’s North American clinical facilities responsible for the development, validation and implementation of new clinical technologies to accelerate development decisions for human pharmaceuticals. Wayne attended Purdue University, earning his B.S. degree in 1980, D.V.M. in 1984, and Ph.D. in 1994. Dr. Carter became board certified in the American College of Veterinary Internal Medicine in 1992.

Marla Dalton, PE, CAE

Marla Dalton is the Executive Director of the National Foundation for Infectious Diseases (NFID), a non-profit 501 (c)(3) organization dedicated to educating the public and healthcare professionals about the causes, treatment, and prevention of infectious diseases across the lifespan. Prior to joining NFID, she served as Senior Vice President of Education and Consulting Services at the Association for Professionals in Infection Control and Epidemiology, Inc. (APIC), where she was responsible for the development and management of APIC’s educational programs (live and online) and products as well as APIC Consulting Services, Inc., a wholly-owned, for-profit subsidiary. Ms. Dalton brings her passion for improving public health along with more than 20 years of experience in business management, marketing, and public affairs including various leadership positions in the non-profit sector.

Caterina Scoglio, PHD

Caterina M. Scoglio is the Paslay chair professor of Electrical and Computer Engineering at Kansas State University. Her main research interests are in the field of network science and engineering. Caterina received the Dr. Eng. degree from the "Sapienza" Rome University, Italy, in 1987. Before joining Kansas State University, she worked at the Fondazione Ugo Bordoni from 1987 to 2000, and at the Georgia Institute of Technology from 2000 to 2005. Caterina is also affiliated faculty member at the Institute of Computational Comparative Medicine (ICCM) at Kansas State University.

Matthew Biggerstaff, MPH, ScD

Matthew is an Epidemiologist at Centers for Disease Control and Prevention. At the CDC, Matthew leads complex mathematical modeling studies to estimate the impacts of influenza and efforts to control and treat influenza on the population. He also develops guidelines, frameworks, and questionnaires to help CDC and the United States government respond to and investigate cases of novel and pandemic influenza. Matthew got his Master of Public Health from Emory University and Doctor of Science from Tulane University School of Public Health and Tropical Medicine.

Steve Penrod

As the CTO, Steve brings over 20 years of product development experience to the Mycroft team. At Autodesk he developed CAD and GIS systems and explored touch and voice interfaces in their early days. At GNS Healthcare he built research tools to fight cancer and heart disease. Most recently he led Rhythm Engineering’s development, convincing the traffic industry that real-time traffic optimization is possible, effective and safe. He wants to continue using his talents to build technology that makes a better world.

Bill Mason

Bill Mason is a Group Director, Strategy and Insights, for the VMLY&R Health team. In this role, Bill ensures strategic brand integration across multichannel campaigns. For the last 15 years, Bill has worked with some of the largest pharmaceutical and healthcare companies to apply his experience in artificial intelligence, NLP, data, voice recognition, touchscreen interfaces and marketing insights to create innovative solutions for patients and HCPs. He is currently the strategic lead across VMLY&R’s infectious disease and oncology portfolios.


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