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October 15, 2018
Global Handwashing Day!

The Medallion Theater at
Sickweather’s Nerve Center in Kansas City

On Global Handwashing Day, Sickweather’s 1st Annual Cold Cough Flu Conference will assemble expert speakers and panel discussions on the impact of cold & flu season on a variety of industries including pharma, advertising, smart cities and more! Developers, scientists and marketers alike will have the unique opportunity to learn interdisciplinary best practices for implementing Sickweather’s API, data and forecasts. Event will kick-off with Sickweather sharing their earliest predictions and guidance for the ‘18/‘19 flu season. Each registered attendee will receive a free Sickweather t-shirt, a copy of Jeff Fromm's Marketing to Gen Z, and can enter to win a new Fitbit smartwatch!


8:30-9am: Rooftop yoga with ExhaleKC

8:30-9:30am: Registration & Continental Breakfast

9:30am - 10am: Flu Forecast Press Conference

10-10:30am: Jeff Fromm - Keynote

– 15 min break –

10:45am - noon: Panel Discussion
Freakidemiology: Comorbidities, Correlations and Confounders

Noon- 1pm: Networking Lunch

1pm - 2pm: Panel Discussion
Consumer & HCP Marketing: Best Practices, Benchmarks and Compliance

– 15 min break –

2:15pm - 3:15pm: Panel Discussion
Listening to Patients & Engaging Populations: Smart Cities, Population Health and Patient Recruitment

3:15-3:30pm: Closing Remarks

4:30-6pm: Networking Happy Hour (Sundry patio)

Meet the Speakers

Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor.

Laurel Edelman

Laurel is the Chief Revenue Officer of Sickweather with diverse experience in the healthcare sector; bridging pharma, biotech, device manufacturers and government. She has been instrumental in expanding the use of novel healthcare data assets in public health, including influenza surveillance for a key federal agency. Laurel is published in the areas of influenza and RSV surveillance systems, and she is accredited for developing strategic blueprints to guide leading life sciences companies in developing business practices, policies, and technology solutions. She previously led business development for IMS Government Solutions leveraging healthcare data and informatics to assist Government decision makers in civilian healthcare policy, research, and operations.

Eleanor Lisbon MD, MPH, CPI

Dr. Eleanor Lisbon is a graduate of Howard University; she received both her Bachelor of Science and Medical Doctor degrees from Howard. She completed her residency in Family Medicine at KUMC in 1993 and received her Master’s in Public Health from KUMC Department of Preventive Medicine in 2007. Her work has been published in the New England Journal of Medicine, Perspectives in Sexual and Reproductive Health, Clinical Pharmacokinetics, and Family Medicine. She is currently on the Board of Trustees of the National Medical Association and the owner of ExhaleKC (a physician led wellness studio that is housed in Plexpod Westport Commons).

Rachel Heafield, MPH

Rachel Heafield has a background both in communications and health research. After receiving her Masters in Public Health at Boston University School of Public Health, she worked in the fields of HIV/AIDS and Oncology as a research assistant at Boston Medical Center and Dana Farber Cancer Institute. Rachel then worked in communications at many organizations including Parent/Professional Advocacy League and WalkBoston. She currently works at the nonprofit and leading mental health services provider Vinfen as a Senior Communication Specialist and Graphic Designer.

Peyton Reaves

Peyton Reaves serves as the Chief Technology Officer of the national telemedicine company WellVia, responsible for overseeing technology efforts and strategic development. His career has been largely focused on various healthcare organizations, serving as Software Engineer, Project Manager, and other key Executive Leadership roles. He is driven by a passion for technology that can impact patients, providers and healthcare organizations for the better. He continues to find new ways to improve patient care using technology to its maximum potential.

Yasmine (Guinn) Simmons

Yasmine Simmons is a nurse practitioner, public speaker and business owner with six years of experience in the field of medicine. She is the founder of True Diabetes Care, offering evidence-based weight loss programs that provide an impeccable amount of support. Yasmine received her Masters of Nursing from the University of Missouri-Kansas City in 2012. She specializes in nursing, preventative care, medical care and adult health nursing in the Lee Summit, MO, area.

Kristen Valdes

Kristen is the Founder and CEO of b.well Connected Health - a platform that puts the consumer at the center of their healthcare. Most recently, Kristen was the VP of Government Claims and XLHealth at United Healthcare. Prior to her role at United, Kristen ran Operations and Technology for one of the first private Medicare plans in our country focused on the chronically ill and underserved, Care Improvement Plus. In her role, Kristen helped to stand up the core operations and technology of the health plan and scaled it to 12 operating states prior to its acquisition by United Health Group in late 2010 for a record $2.4 billion.

Vincent Bartkowiak

Vincent Bartkowiak is an inspiring business professional with a unique blend of expertise achieved during 15 years in marketing consulting, business development, information management with the leading global information and technology services company in healthcare. Bartkowiak strategized and drove the delivery of multi-millions of dollars in revenue by leading geo expansion project with diverse multi-cultural & cross-functional teams to extend IMS’ Consumer Health reach & leadership into emerging markets. Masterminded Consumer Health messaging for global corporate re-positioning in broader healthcare.

Sarah Martin, Phd, MPP, MPH

Dr. Sarah Martin is a Deputy Director at the City of Kansas City, MO Health Department where she supports Government Relations, Communications, Marketing, Policy, Performance Management and Data Analysis. Her team focuses on integration of health into social policy making, working across department and sectors to improve health equity. Dr. Martin is also an adjunct professor of Health Services Research at the Henry W. Bloch School of Management, a Gubernatorial appointee to the State Board of Healing Arts and a board member of the Maternal Child Health Coalition and the Missouri Budget Project. Dr. Martin received her PhD in public policy from the Goldman School of Public Policy at the University of California, Berkeley. She also received a Master of Public Policy and a Master of Public Health degree from UC Berkeley and a Bachelor of Arts in Political Science and Art History from California State University, Bakersfield.

Tricia Savio

Tricia has been working in the media industry for seven years, four of those specialized in the pharmaceutical and healthcare vertical at Intouch Solutions. She leads their trading desk, INSIGHT Media Marketplace. INSIGHT provides strategy and execution for both HCP and consumer programmatic campaigns with a focus in data-driven approach, brand safety and transparency. She is also an avid supporter of clean hands and a germ-free lifestyle!


Ambience Data BioNexus bwell
Fitbit Futurecast Healthcare Marketing Network
Hometown Pharmacy Intouch IQVIA
Kansas City MO Health Dept mycroft ai National Foundation for Infectious Disease
Sellozo Technology Rivers True Diabetes Care
vinfen well via

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